Shaun had a brilliant moment last night. After years of mind-numbing swirls of “how can I make this happen for us?” he finally came to peace with the fact that financial success via the internet is a lot like gambling. Rather, it is gambling, and within that it’s a lot like a slot machine. One Granny in a buh-zillion hits the mega-jackpot on a slot machine, replaces her above-ground pool with an in-ground one, buys each one of her nephews a tittie bar, and retires to a McMansion just outside of town. The guy sitting next to her though, is convinced that if he just sits there for one more hour or one more bucket or one more twenty that he will be able to do the same (except for that he would keep all the tittie bars for himself — he’d just let his cousins run them).
Think about it. There really are people supporting their families (or helping) by doing what they love via the internet. Folks like Shaun and me then read about these instances and think “By damn, we can do something like that too!” Then we spend evening upon evening coming up with products to sell or things to talk about that would interest people or ways to update the ever popular amateur porn site (now, I didn’t say we were going to start one, but the thought is going to make me smile all afternoon). Shaun always jokes that when whatever we are working on goes belly up, we’ll become one of those couples who puts our stuff on the worldwide web. Otherwise, we could always apply for bartending and table-waiting jobs at Granny’s nephews’ tittie bars, but I digress.
As it is, Shaun has a completely legitimate and gangbusters business that is web-based, and has nothing to do with stuff, titties, or either one of us blathering on about our lives, opinions, titties, or stuff. He works and works and works and makes Ruby and me proud. It is work, though, and lots of it. And we get tired. And we assume (wrongly, I know) that making money via the internet is easy. Well, it isn’t unless you’re this guy. That sizzled Shaun’s taint when we read about him. I just wanted to die for not thinking of it first.
And that’s what I mean! Everyone keeps trying. Intermittently, the thought that it just might happen for you is reinforced by shit like this.
When Shaun mentioned this intermittent reinforcement thing to me, I thought “that’s brilliant! You didn’t read that somewhere? You just came up with it? Maybe you should start a blog, talk about it, and see what happens! We’ll make millions.”
Update: Turns out, Shaun read about intermittent reinforcement here (scroll down to “Clicker Trained By Our Email”) and just applied it to success on the internet. So we won’t hit it big with that original thought. I hear there’s a help wanted sign up at The Pole. There’s your big money, people. Granny’s no dummy.